Both.
There is a saying, "If you ask 10 pagans the same question, you will get 12 different answers." There is no "holy revealed text" of paganism. There is no Bible, no Torah, no Koran. As pagans, we are responsible for finding our own path and forging our own understanding of the Divine. That's not to say that there aren't traditions and religions in the "pagan" umbrella that vary widely from each other - Wicca is not Druidry, Druidry is not Asatru, Asatru is not Wicca. Yes, they're all pagan religions. No, they are not all the same. Some followers of a specific path or religion are much more rigid and protective of what they consider "the right way" to be. But you also see that in Christianity (Catholics vs Protestants vs Mormons, for example), Islam (Shiite vs Suuni), Judaism (Orthodox vs Reformed, I think?). People who are sure that "my way is the right way and the only way and anyone who does it differently isn't a true (insert name of religion here)." For me, I just say "Okay" and go on my merry way, because personally my view of the Divine doesn't fit into that narrow of a box. But I also don't claim the label of the groups that do so - I do not call myself Wiccan, or Kemetic, or Tameran, or whatever. To me, that label isn't important, and if claiming that label means I have to limit myself and my spirituality, then I'll just learn what I can and use what makes sense to me. Remember the colander visual?
